WhiteRank

Privacy Policy

Learn how we collect, use, and protect your personal data. Our Privacy Policy explains our data practices.

Whiterank (“we”, “us”, “our”) provides AI-powered SEO, GEO, and ranking analysis tools. We take privacy seriously and we aim to be transparent about how we collect, use, and protect your information.

By using Whiterank, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1. Information You Provide

  • Account details: name, email address, password
  • Project data: keywords, locations, SEO reports, GEO data, generated content
  • Billing information (processed securely by our payment provider, not stored by us)
  • Support interactions through email or chat

1.2. Automatically Collected Information

  • Device information (browser, operating system, IP address, country)
  • Usage analytics (pages visited, features used, session duration)
  • Cookies and tracking technologies (see section 6)

1.3. AI Processing Data

When you request any AI-generated output, we process:

  • Prompts you submit
  • Text you generate
  • Feedback and usage patterns

This is used to operate and improve Whiterank's features.

2. How We Use Your Information

We use your information to:

2.1. Provide and Improve Whiterank

  • Operate the platform and deliver SEO/GEO features
  • Enhance product performance, models, and accuracy
  • Improve user experience and develop new features

2.2. Communications

  • Send onboarding emails, updates, and important notices
  • Send product announcements or educational content
  • Marketing messages (you can opt out anytime)

2.3. Security & Compliance

  • Detect and prevent fraud or misuse
  • Maintain the security of our platform

2.4. Improve Other Products We Own

If we build additional tools under the same company/creator, non-sensitive aggregated data may be used to help improve those products.

We never sell personal data.

3. Legal Basis for Processing (If Applicable)

Where required by law (e.g., EU users), we process your data under:

  • Performance of contract
  • Legitimate interest (product improvement, analytics, security)
  • Consent (cookies, marketing)

4. Third-Party Services

We use trusted third parties to operate Whiterank. These may include:

4.1. Analytics & Tracking

  • Google Analytics
  • Meta Pixel
  • Google Ads tracking
  • Other ad-network pixels when running campaigns

4.2. Payment Processing

Stripe or Paddle (they handle and store payment data securely)

4.3. Email & Communication

  • Email marketing tools (e.g., MailerLite, Mailchimp, Brevo, etc.)
  • Transactional email services (e.g., SendGrid, Postmark)

4.4. Error Monitoring & Log Services

Sentry, LogRocket, or similar tools

4.5. AI Providers

Depending on the feature, we may use external AI APIs to generate content or perform analysis.

These partners process data on our behalf under strict confidentiality agreements.

5. Data Retention

We retain your data for as long as necessary to:

  • Maintain your account
  • Provide you with Whiterank services
  • Comply with legal obligations

You may request data deletion at any time (see Section 9).

6. Cookies & Tracking Technologies

We use:

  • Functional cookies (login, preferences)
  • Analytics cookies
  • Advertising cookies (Meta, Google Ads, TikTok Ads, etc.)
  • Performance and security cookies

You can disable non-essential cookies through your browser or device settings.

7. Sharing Your Information

We do not sell personal data.

We only share data with:

  • Service providers listed above
  • Legal authorities if required by law
  • Contractors working directly on Whiterank features (under NDA)

8. International Data Transfers

Your data may be processed in countries outside your own.

We ensure adequate safeguards (e.g., Standard Contractual Clauses) when required.

9. Your Rights

Depending on your location, you may have the right to:

  • Access your data
  • Update or correct your data
  • Request deletion of your data
  • Export a copy of your data
  • Withdraw consent for marketing or cookies

To exercise your rights, contact us at:[email protected]

10. Security Measures

We implement:

  • Encrypted connections (HTTPS/SSL)
  • Secure database storage
  • Access control
  • Regular monitoring and backups

However, no system is 100% secure, and you use the service at your own risk.

11. Children's Privacy

Whiterank is not intended for individuals under 16.

We do not knowingly collect children's data.

12. Changes to This Policy

We may update this Privacy Policy periodically.

We will notify users by email or via in-app notice when major updates occur.

13. Contact Us

If you have any questions about this Privacy Policy, contact:

[email protected]